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BY Nina Aghadjanian October 15, pm. Thank you for your continued support and readership. Celebrities are finding their way into more than just the use of social media, they are also becoming characters in the games we play too. And one of the latest additions to the gaming world was announced today when Zynga revealed Wednesday that Martha Stewart will make a guest appearance in the social game CastleVille.
The popular renaissance-period CastleVille has built up a usership of 26 million monthly active users and this is the first celebrity integration for the game. Players will be able to interact with Stewart's avatar and get special in-game rewards for their interactions. Stewart already has her own neighboring kingdom, designed to closely resemble her home in Bedford, Conn, including a Friesian horse, Araucana chickens and black sheep.
With Easter just around the corner, Stewart will host an Easter egg hunt and party in her kingdom. Players are able to then craft a special gazebo and work on crafts such as egg decorating.
At first glance, this Stewart-Zynga partnership may seem a bit odd, but the designing diva is the perfect icon for the usual audience of world-building social games women and with all the customization and personal touches that those social games provide, it only seems right that Stewart would want more people to get in the habit of creating something that reflects their personality.
And now Madonna is testing the power of Fab. Zynga also partned with Lady Gaga to offer branded virtual goods via Rewardville across ten of its games. Players could log onto RewardVille to redeem zCoins for exclusive limited edition Gaga inspired virtual items for the Zynga game. Martha has her own neighboring kingdom, designed after her home in Bedford, Conn. The property has new animals such as a Friesian horse, Araucana chickens, and black sheep. It also has new flowers, black orchids and white tulips, and the largest building ever introduced in CastleVille her home.
Stewart will host an Easter egg hunt in her kingdom and celebrate with a party. Players can create a special gazebo and work on crafts such as egg decorating. We may collect cookies and other personal information from your interaction with our website.
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