Instant Registration. Marketing Published April 11 th How social works at Cathay Pacific Priscilla and her team oversee all the social media activities for the brand — including marketing content, customer servicing and crisis handling for both Cathay Pacific and its subsidiary Dragon Airlines soon to be rebranded as Cathay Dragon across the globe. Read the article. Campaign measurement and competitive insights Customer care is just one of the many use cases Priscilla and her team use social listening for.
Say, for example, our brand campaign we launched in January Categories Commentary Interview. Share this post. Tagged beyond campaign measurement digital marketing interview KPIs reporting social.
Brandwatch Bulletin Offering up analysis and data on everything from the events of the day to the latest consumer trends. Get the data. More in marketing. View all. The importance of international transportation links to a city's economic development should not be underestimated. Traditionally Hong Kong's economic development has been built on our role as one of the world's leading ports.
So many great cities in history owe much of their emergence to their role as transportation centres. Indeed, in the gospel according to [Cathay Pacific's CEO] Philip Chen, a city has no economic future unless it has a strong local airline. I, too, subscribe to this view, but with two big caveats. First, the local airline must owe its strength to its commercial competitiveness in the market place, not governmental support.
Second, that particular airline must be rooted in strong and loyal support from the local community which can identify its own interests with that of the airline. This may be an increasing challenge as Cathay Pacific becomes not just regional, but a truly global and international operator. There are significant implications in a wide range of policy matters involving leadership, management, services, image, commitment and balance between commercial and public interests.
With the emphasis worldwide on speed and connectivity, a good aviation network supported by an efficient airport infrastructure is critical to the success of any economy.
Cathay Pacific's success is a major driving force behind Hong Kong's aviation development, which in turn supports our continued trade and economic growth. Cathay Pacific's development is a typical Hong Kong success story. From a one-plane airline 60 years ago, it now boasts a sizeable, young and modern fleet which is the envy of many in the world.
About 1, Cathay Pacific flights depart from Hong Kong every week. With its outstanding safety record, quality management and remarkable service, it has been repeatedly rated the world's best airline by various world-renowned organisations such as the Official Airline Guide. It is a brand name that Hong Kong people can be proud of. Cathay Pacific is part of the Hong Kong community that works together relentlessly to capitalise on our location in the heart of the Asia Pacific region, our proximity to the Mainland and our excellent aviation network with both coverage and depth to keep Hong Kong ahead of our competitors as a leading aviation hub.
Strong brand equity and customer experience 2. Presence across regions leading to increased synergies of operations 3. Huge fleet and mix of aircrafts leading to optimum utilization of fleet based on demand conditions 4. Code sharing agreements along with membership in OneWorld alliance 1. Weak financials due to high leverage 2. Future finance leases liabilities leading to limited scope for future expansion 3.
Cost reduction initiatives leading to unpleasant measures Opportunities Threats 1. Emerging market growth potential which would be the future growth driver for the company 2. Technology backed services leading to improved operations and reduced costs 3. Expansion in air freight sector in cargo hubs like Dubai 1.
Intense competition in both domestic and international segments 2. Volatility in jet fuel prices which is significant operating expense for the company 3.
Regulatory issues pertaining to continuing operations in both domestic and international segments Sample Complete Report. This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. Free Summary Report. This report contains the table contents only. In case you need the complete report please purchase using the buy options displayed. Safe and secure payments. On purchase, the report will reach your email inbox within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Strength This section is available only in the 'Complete Report' on purchase. Weakness 1. Opportunity This section is available only in the 'Complete Report' on purchase. Threat This section is available only in the 'Complete Report' on purchase. Headway in technology is a boon to almost every industry, especially companies operating in the airline industry can incorporate the current technological trends like Artificial Intelligence, Robotics, IoT, Biometrics, Technological revolution in baggage space etc.
The airline industry plays a significant role in globalization and contributes to the growth of national economies. The PESTLE analysis manifests a discussion on the other external influencers specifically political, economic, social, technological, legal and environmental, their consequence on the airline industry and extensively on the Cathay Pacific group, its market strategy, and growth trajectory.
Cathay Pacific is the flagship carrier of Hong Kong and hence shoves a huge responsibility and is constrained to political and legal matters of International, Federal, State, and Local government bodies. Cathay Pacific has witnessed satisfactory growth in revenue due to improving passenger yield and growth in both volume and yield of cargo business. This infers that the chief economic factors like GDP, the disposable income of travelers, economic stability of a country, fluctuating fuel prices etc.
Cathay Pacific showcases its dedication towards Hong Kong not only through investments in improving the economy of the country but by taking up social responsibilities by involving itself in community welfare initiatives.
Some notable initiatives are collecting funds from passengers and working in collaboration with UNICEF, conducting an educational programme called 'I Can Fly' for Hong Kong students interested in aviation study, volunteering program to provide social services to Hong Kong community etc.
As mentioned earlier in the report advancement in technology and trending technological factors have a huge influence and opportunity for the entire airline industry.
Cathay Pacific's fleets are equipped with exceptional comfort and technology. Cathay Pacific launched its first Airbus A aircraft with longer range and capacity in , and the company promises to deliver more of A and 21 x aircraft in With its new brand 'Move Beyond' Cathay Pacific also aims at delivering Wi-Fi connectivity on all flights by the of end , inflight entertainment content and new Economy class seats.
Cathay Pacific claims to take up its environmental responsibility seriously. We support and sponsor the training academy set up by the government and the airport authority. As a CEO, you need to set a vision and a strategic direction. But this is always a people and customer business. You must be able to motivate and inspire people to serve the customer and to buy-in to the strategic direction. Making complex things simple and relatable is also vital.
But you do need to understand that this is an era with many new business models and in which the speed of technological development is exponential. These two developments are converging to offer new challenges and new solutions. The scale is vast, and you must get a grasp on that. It is also vital for me to be open-minded. No one can be an expert in everything. We are using blockchain technology to increase efficiency in many areas of our business. We have an excellent team of people driving it.
There are many people from within and outside our organisation who have great ideas and expertise. It is my responsibility to create and provide them an environment in which they are encouraged to raise, foster and develop their ideas, which translate into additional value for our customers, thereby enhancing the value of Cathay Pacific. It would be to complete the transformation program. Nothing succeeds like success. Being successful in all three areas of our focus will give the airline a sustainable platform for future development.
Interview by Graham Newton. Sir Tim Clark, President of Emirates, tells Graham Newton that the cross-fertilization of ideas from other industries will speed up innovation in the sector. Skip to main content. Nothing succeeds like success: Rupert Hogg, Cathay Pacific. CEO Interview. CEO Interviews. Cross-fertilization of ideas leads to innovation Sir Tim Clark, President of Emirates, tells Graham Newton that the cross-fertilization of ideas from other industries will speed up innovation in the sector.
Shaping the future of travel through innovation Robin Hayes, Chief Executive Officer, JetBlue, talks about the evolution of the airline into a travel company.
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